Description
Scope of Away From Home (AFH) Hygiene Tissue Market
The market for AFH hygiene tissue products is huge and consists of a range of items consumed in commercial, institutional, and industrial settings for sanitation and hygiene purposes. Paper towels, toilet paper, facial tissues, napkins, and wipes are among the products manufactured by AFH hygiene tissue companies. These products are used in various end-use sectors such as commercial buildings, healthcare facilities, the hospitality industry, food service providers, educational institutions, and industries.
Growing awareness of sanitation and hygiene, strict laws stressing cleanliness in public areas, and the development of important end-use industries like healthcare and hospitality are some of the main factors propelling the market’s progress. Market expansion is also aided by product innovation, sustainability initiatives, and technical improvements.
However, challenges such as price volatility of raw materials, environmental concerns related to disposable products, and regulatory compliance requirements pose hurdles for market players. Overall, the AFH hygiene tissue market is poised for continued growth driven by increasing emphasis on cleanliness, hygiene, and sanitation across various industries and regions globally.
In terms of revenue, Global Away From Home (AFH) Hygiene Tissue Market was projected at around USD 37.31 Billion in 2023 and is expected to reach USD 58.75 Billion by 2030, at a CAGR of 6.70% during the forecast period. The research looks at the market in terms of revenue in all of the key regions, which have been divided into countries.
Impact of COVID – 19
Increase in Demand: As a result of the pandemic, there was an increase in demand for AFH hygiene tissue products, especially in public areas, critical companies, and healthcare institutions where strict hygiene regulations were put in place to stop the virus’s transmission.
Disruptions in the Global Supply Chain: Manufacturers faced difficulties satisfying the increased demand for AFH hygiene tissue products as a result of manufacturing restrictions, delays in transportation, and shortages of raw materials.
Change in customer Behavior: As customer attitudes and behavior toward hygiene and sanitation changed, AFH hygiene tissue products were adopted more widely across a range of industries, including the commercial, hotel, and healthcare sectors.
Away From Home (AFH) Hygiene Tissue Market: Growth Drivers
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Growing Awareness of Hygiene:
The market for AFH hygiene tissue products is driven by the growing awareness of sanitation and hygiene, particularly in public spaces including workplaces, hotels, restaurants, and healthcare facilities.
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Growing Demand in the Healthcare Sector:
The demand for AFH hygiene tissue products, such as paper towels, toilet tissues, and facial tissues, is mostly driven by the healthcare sector’s strict infection control procedures and hygiene standards.
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Growth of the Hospitality and tourist Industry:
The demand for AFH hygiene tissue products is fueled by the growth of the hospitality and tourist industry as well as the rising number of hotels, resorts, and recreational facilities across the globe.
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Workplace Hygiene Standards:
Strict standards and regulations pertaining to workplace hygiene, especially in sectors like manufacturing, food service, and healthcare, encourage the use of AFH hygiene tissue products in order to preserve hygienic conditions.
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Convenience and Cost-Effectiveness:
AFH hygiene tissue products are becoming more widely used in a variety of industries since they are more convenient, disposable, and affordable than traditional cloth towels and napkins.
Away From Home (AFH) Hygiene Tissue Market: Restraints
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Price Volatility of Raw Materials:
Variations in the cost of raw materials, such as paper and pulp, can have an effect on the production costs of AFH hygiene tissue products, which can have an effect on manufacturers’ profit margins.
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Environmental Issues:
Disposable AFH hygiene tissue products have an adverse effect on the environment. In particular, there are issues with deforestation, trash production, and plastic packaging, which make sustainable sourcing and disposal methods difficult.
Away From Home (AFH) Hygiene Tissue Market: Opportunity Factors
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Emerging countries:
AFH hygiene tissue producers have a lot of room to grow as they take use of the untapped potential of emerging countries in Latin America, Africa, and Asia-Pacific to increase their market share and attract new clients.
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Product Innovation:
By responding to changing consumer expectations for eco-friendly, sustainable, and sanitary AFH hygiene tissue solutions, innovation in product design, materials, and packaging can open up potential for differentiation and market penetration.
Away From Home (AFH) Hygiene Tissue Market: Challenges
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Competition from Substitutes:
AFH hygiene tissue products face competition from alternative solutions such as air dryers, cloth towels, and reusable products, posing challenges for market penetration and adoption.
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Regulatory Compliance:
Adherence to stringent regulations and standards related to product quality, safety, and hygiene in different regions and industries requires ongoing compliance efforts and may pose challenges for manufacturers.
Away From Home (AFH) Hygiene Tissue Market: Recent Developments
- P&G announced plans to expand its manufacturing capacity for tissue products to meet increasing demand for AFH hygiene tissue products globally. The company introduced innovative packaging designs for its AFH hygiene tissue products, focusing on sustainability and user convenience.
- Essity AB launched new AFH hygiene tissue products with enhanced features such as improved absorbency, softness, and eco-friendly attributes. The company implemented digitalization initiatives to streamline its supply chain and enhance operational efficiency in manufacturing and distribution.
- Cascades Inc. invested in research and development to develop environmentally friendly AFH hygiene tissue products made from recycled materials and renewable resources. The company announced partnerships with key distributors and retailers to expand its market presence and increase distribution channels for AFH hygiene tissue products.
Away From Home (AFH) Hygiene Tissue Market: Key Outcomes of the Report
Analysis of the current market size, historical trends, and projected growth rates for AFH hygiene tissue products globally and regionally. Detailed segmentation of the market based on product type (e.g., paper towels, toilet tissues, facial tissues), end-use industry (e.g., healthcare, hospitality, food service, commercial), and geography to provide insights into various market segments and their growth prospects.
Identification and profiling of major players in the AFH hygiene tissue market, including their market share, product portfolio, strategies, and recent developments. Analysis of competitive dynamics, including mergers, acquisitions, partnerships, and new product launches. Examination of the factors driving market growth, such as increasing hygiene awareness, rising demand from key end-use sectors, and opportunities in emerging markets. Assessment of challenges and restraints, including price volatility of raw materials, environmental concerns, and regulatory compliance.
List of Key Players in the Global Away From Home (AFH) Hygiene Tissue Market:
- Kimberly-Clark Corporation
- Georgia-Pacific LLC
- Essity AB
- Procter & Gamble Co.
- SCA Tissue North America (Now Essity AB)
- Cascades Inc.
- Sofidel Group
- Metsä Tissue (Part of Metsä Group)
- Kruger Products L.P.
- Hengan International Group Company Limited
- WEPA Group
- Asia Pulp & Paper (APP)
Away From Home (AFH) Hygiene Tissue Market: Segmentation
By Product Type
- Wipers
- Toilet Tissue
- Facial Tissue
- Napkins
- Paper Towels
By End User
- Healthcare
- Hospitals
- Food Service
- Education
- Industrial
By Application
- Public Spaces
- Industrial Settings
- Commercial Buildings
By Region
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
